Issue # 1 – December 9, 2005

Optimal Web Services for Small Business

Newsletter courtesy of Optimal Web Services
http://www.optimalwebservices.com

IN THIS ISSUE

- Introduction
- Building Your Virtual Marketplace
- Selling Your Site
- Generating Traffic To Your Site
- Growing Customer Loyalty
- Income Generation and Growth
- Free Resource

INTRODUCTION

Hello small business entrepreneur, and welcome to the first issue of our ‘Optimal Web Services for Small Business’ newsletter, produced by the folks at Optimal Web Services. My name is Alan Richardson and I’m the publisher of the ezine. Assisted by a small staff of technical and marketing experts, it is our intent to bring you the most up-to-date and informative collection of resources, tools, tips, tricks, expert advice, news, suggestions, ideas, and strategies to help you build, promote and grow your internet business.

Whether you’re an established bricks-and-mortar business owner seeking to expand your business online or a budding work-at-home entrepreneur, you’re sure to find a ton of valuable information designed to improve your online web presence and boost your productivity and profitability.

After 20+ successful years in business and marketing in the corporate world, half of that on the internet, I have taken an early retirement to follow my passion to launch an equally successful online business. It’s a journey I want to share with like-minded entrepreneurs.

And although I have a lot of knowledge and experiences to impart, I realize the internet is an exciting, consistently changing and expanding entity, one in which I am constantly learning.

That’s why I want to make this newsletter a shared learning experience. I welcome your questions and feedback and ideas. My goal is for this ezine to forge an online community of ambitious small businessmen who realize the extraordinary potential of the internet and seek the knowledge to unleash that potential.

And I foresee many evolutions in the format and content of this newsletter as together we determine exactly what best meets your particular needs for growing your business.

BUILDING YOUR VIRTUAL MARKETPLACE
Before you can start marketing your internet business; you must build your online ‘store’. In this section, we provide you the information you need to create and maintain the most cost-effective, efficient and profit-generating online presence possible.

Web Site Navigation
Make no mistake. the most impressive-looking and product- rich web site will fail to convert visitors into paying customers if they are unable to more quickly and easily find what they are looking for through proper web site navigation. There's a lot of competition out there. Develop and design a web site that's easy to understand and use, and you'll attract more than your fair share of visitors - visitors that will return, and buy, again and again. Fail in this, and the only one's smiling will be your competitors.
Web Site Navigation

GENERATING TRAFFIC TO YOUR SITE
Once you’ve built it, they must come. Even the most attractive and efficient virtual marketplace is wasted if you don’t develop strategies for driving potential customers to your store. In this section, we tell you all the many ways to draw targeted prospects like a magnet.

10 Steps To Optimal Search Engine Optimization

What’s the most popular way to generate qualified visitors to your online business? It’s Search Engine Optimization. Indeed, a site built and optimized to meet search engine requirements, will not only save you a ton of money in advertising costs, but will deliver the kind of timely and qualified traffic that turns prospects into customers.

10 Steps To Optimal Search Engine Optimization

GROWING CUSTOMER LOYALTY
Getting targeted traffic to your web business is only half the battle… keeping those customers is equally important… and it’s where many online marketers fall short. The key to a sustaining and growing your business is assuring your customers come back again and again, to buy more and more. Here we detail the multiple techniques the best internet marketers use to maintain and grow their customer base… and profits.

How To Optimize Your Email Copy

To keep your customers coming back for more of what you have to offer, it’s important your email correspondence offers them an irresistible incentive for doing so. Include these 8 components into your email and you’re assured an optimal customer response.

How To Optimize Your Email Copy

INCOME GENERATION AND GROWTH
You think selling your product or service is the only way to make money on your website?  Think again.  Here we show you how to turn your business into a wealth-generating machine in ways you may have never thought of.

How Google AdSense Can Boost Your Web Business Income

As it continues to gain momentum, Google Adsense is fast becoming an internet industry in and of itself. And it is proving a very popular and viable method for small web businesses to boost their profits. For those of you looking for an extra source of income, read the following.

How Google AdSense Can Boost Your Web Business Income

FREE RESOURCE
Optimal Web Services is privy to a number of valuable and informative e-books, courses, tutorials and products, which we market to aspiring entrepreneurs. To our loyal e-zine subscribers, we offer many of these products free… our way of thanking you for your patronage and contribution to our efforts.

Report - Turbo Charged Traffic
A 7-day guide for driving massive traffic to your small business website business. It reveals PPC strategies, reciprocal linking ideas, viral product strategies, power driven JV skills, RSS feeds and dynamic content information, powerful press release tactics, and more. It also includes over $500 in exclusive free bonuses.
Download here.

New Members

Please take a moment to complete our EZine New Members Survey.  Any information you supply here is strictly confidential and is used solely to help us at Optimal Web Services focus on those internet marketing topics most important to you.

Questions?

Send your internet marketing related question to questions@optimalwebservices.com. Each issue will feature the answers to one or more of these questions, chosen by topic. Note: We will only use your name if you give us permission to do so.

Feedback

Please let us know how we’re doing. Is there anything you would like us to change, to add, to eliminate, to feature, to expand upon… you get the point. We rely on this information to shape our newsletter direction and content so it meets your specific internet marketing needs. Send your feedback to feedback@optimalwebservices.com

ABOUT Optimal Web Services

Optimal Web Services provides an all-in-one resource for small business entrepreneurs. From building and maintaining your virtual marketplace, attracting customers to your business, expanding your loyal customer base, right on through techniques and strategies for growing your income and net profits, Optimal Web Services makes its valuable resources available at NO COST to you.

All our profits are generated through advertising, affiliate marketing and product sales. And while we encourage you to patronize our advertisers and affiliates, there is no obligation on your part to do so. However, for those of you interested in any of our featured product offerings, we will make them available to you at steep discounts off the retail prices.

For more information, visit our website at http://www.optimalwebservices.com.

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Copyright 2005 Optimal Web Services
http://www.optimalwebservices.com